To start a business should not wait for ideal conditions. Adequate capital, strategic location, the employees say, the spare time to start a business is the ideal condition. And to get it all in the same time take on a greater sacrifice.
Moreover, for us, we are still as employees in other places, awaiting the ideal conditions can be a difficult choice.
One option for an employee to have their own business is to open the business side. So that we can still work and get a salary. And we try to get additional revenue through the efforts of our path.
Opening the business side can be a choice that we can determine the type of business and the business scale according to our interests and capabilities. If we have the ideal conditions, the options open to companies, shops, or take the franchise is the right option.
But for those who have not dare to take risks by opening their own shops, there is one choice that is easy to immediately start the business, namely with the consignment system.
With the system we commend consignment merchandise to our stores, kiosks, or minimarkets / supermarkets others. We do not need to have their own shops and do not need to have their own employees. Clearly it will save much money. We only need to inculcate in the capital goods investment of time and energy plus stores to offer to others. Barangnyapun not need their own, can we buy goods wholesale and then we titipkan to several shops.
Consignment agreement can be flexible, to small shops such as kiosks, we just made a family / deliberation and discussion with the agreement that much easier. How many goods that are, how much it costs, like when checked, when the payment is done, and other agreements and discussed with the deal after both parties agree or the consignment can be run. There is agreement that this be done in writing (and indeed should be written), although in a format that is simple, so if there is a dispute, there is source.
To commend the goods to companies that have large (minimarket or supermarket) on the terms more stringent. The supermarkets have set conditions that must be met.
Our experience in kiosks (Kiosk Addina), after the visible store (a lot of customers and many transactions), who had come to offer consignment. Initially we are very careful, there is a sense of worry goods will not behave. But Alhamdulillah many consignment of goods sold successfully in our kiosks.
He offered to the kiosks, we also varied. Initially only the veil and similar products, and offers a perfume, and even now there are women who leave the bag. The owner of the goods that leave us in kiosks, periodically check the barangya behavior or not, need to be added or not. Sometimes also be conducted by SMS, and if it is behavior, the owner of the goods come to our kiosks to receive payment of goods that behavior.
How Easy Start Business
Strategic Management Process
Not only big companies that have strategic management, but the small company should be managed by using the strategic management. Management is a set of strategic decisions and actions designed to achieve the target company. Thus, strategic management decision-making involves long-term and complicated and oriented to the future with greater resources that requires participation and top management. Management is a strategic process that involves three levels of the planners at the company's business units and functional and the other planners.
Strategic management process consists of eight steps are: define the vision, mission and business social responsibility, to analyze the external environment, to analyze the internal environment, choose a destination and business goals, develop strategic business, expanding programs, implementing programs, and collect feedback. All these steps to keep hampered business units to the environment and guard against potential problems and the new.
Similar small company with big companies, should have the vision and mission. Vision is a unique destination that differentiate the company from the company with other similar companies and to identify the scope of operations. Vision is a general statement or formula that is broad and durable about the willingness or the purpose of the company. Vision is the business philosophy of decision-making strategy company, suggests the image of a company is, reflects the company's self-concept and identify the areas of products (goods, services, ideas) and the company's main customers are the main needs are met companies. In brief, the vision of disjoint products, markets, technology companies that applied, and this is done such that reflects the values and priorities of the company's strategic decision-making. While the mission is operasionalilasi of vision.
Intel has a vision of encouraging ongoing innovation boundaries so that people can make life more fervent, more fulfilled and easier to manage. Bill Gates at the beginning of the founding of Microsoft, has the vision of "A computer on every desk in every home, running the Microsoft device."
Mission Levi Strauss & Co.. is "maintaining the commercial success of the company responsible for the global marketing leisurely bermerk clothes." Motorola's mission statement, namely "Our fundamental objective is total customer satisfaction."
Analysis of the external environment will lead to opportunities and threats companies. The external environment the company consists of three devices factors, namely the environment far, the industry environment and the operational environment.
Environmental far from consisting of the factors that comes from outside, and usually not associated with the operation of the company's specific situation, namely the economic, social, cultural, technological, demographic, political, legal, and ecological.
Environmental insudtri consisting of competition among the members of the industry, entry barriers, product substitution, the bargaining power buyers and the bargaining power suppliers.
The operational environment include factors that affect the competitive situation of the company, namely the position to compete, profile customers, suppliers, creditors, and the labor market.
Three factors were opportunities and raise the threat in their products are profitable. For example, Coca-Cola in 1993 to analyze the environment far, to get the results as follows:
- Increasing the income disposabel, sales of Coca-Cola will increase,
- Inflation affect the success of the Coca-Cola
- Consumption of soft drinks measures with the age of a person,
means the older, reduced drinking soft drinks,
the young group that most drinking
light.
- Technology makes the world more narrow, so it appears the market
"Young people" a new more accessible.
From the environmental industry produces Coca-Cola:
- Coca-Cola get strong competition from Pepsi
- The main raw materials of Coca-Cola is corn syrup berkadar fruktosa high, a kind of sugar, for the United States can be supplied by the source of most of the domistik. To outside the United States consumption of sucrose can be replaced. Other material is aspartam, a sweetener used in products low-calorie soft drinks from the Nutra Sweet Company.
- Buyers of soft drinks is the pembotol individuals and the rights to obtain franchises.
- There are many drinks substutusi of the popular soft drink, among other beverages sitrus (Citrus Beverage), juice (fruit juice)
Analysis of the internal environment will result in the company's strengths and weaknesses. Analysis of Internal company is also known by the name Analysis Company Profile. This analysis describes the strength of the company, both the quantity and quality marketing, human resources, physical resources, operations, financial, management and organization.
Marketing Strengths and weaknesses can be seen from the company's reputation, market, product quality, service quality, pricing effectiveness, effectiveness of distribution, promotion effectiveness, sales force, innovation and effectiveness of geographic coverage.
Strengths and weaknesses of human resources can be shown from the management of human resources, employee morale and skills, ability and attention of top management, employee productivity, the quality of life of employees, employee flexibility, adherence hokum employees, the effectiveness of the rewards to motivate employees, and employees.
Financial consists of the availability of capital, cash flow, financial stability, relationship with the owners and investors, and the ability to deal with the bank, the amount of capital that is planted, the benefits obtained (the value of shares), the effectiveness and efficiency of the system accounting for budget planning and cost-benefits and resources the level of the company.
Operations include the company's facilities, economies of scale, production capacity, production capability on time, expertise in production, the cost and availability of raw material suppliers, location, layout, optimization of facilities, inventories, research and development, patents, trademarks, protection hokum, control and operating efficiency and cost-benefit equipment.
Strengths and weaknesses organization and management structure can be obtained from the organization, image and performance of the company, notes the company in achieving the targets, communication in the organization, the organization's overall control system, climate and cultural organizations, the effective use of the system in decision making, strategic planning system, synergy in the organization, information systems and good management of good quality.
After the power company to do the analysis, weaknesses, opportunities and threats also known as among the SWOT Components Analysis, to formulate the next target. Target explain the objectives of the specific amount and time. Thus, the target to facilitate the planning, implementation and control. Target companies can be profitability, market position, productivity, leadership in technology, human resource development, the relationship between employees and social responsibility.
Few companies that have only one target. Most companies have a mixture that includes the profit target, sales growth, increased market share, limiting the risk, reputation, innovation, and so forth. Determine the target company's management and conduct business according to the target (Management By Objectives-MBO).
Dilemmas include, among other important short-term profit versus long-term growth, market penetration of the market versus the development of new, target profit versus non-profit target, the growth of high versus low risk. Each option in the target group requires a different marketing strategies.
Target shows what a company wants to be achieved, the strategy is a game plan for achieving it. Every business must plan a strategy to achieve the target. Multidevisional big business, usually have a three-level strategy, namely the corporate strategy, business strategy and functional strategies.
Corporate strategy describes the overall direction of the company about the company's general attitude towards the growth and management of various business and product lines to achieve a balance portfolio of products and services.
Business strategy or strategies are developed to compete in the Division level and the emphasis on the improvement of the position of competing products or services companies in specific industries or market segments served by the Division. Business strategy is, for example, the generic strategy of Michael E. Porter, the strategy of Jack Trout, Strategic Intent from Hamel and Prahalat and blue ocean strategy of Kim and Mauborgne.
Storm conditions are terrible for the company to force company-admired companies, which the world can create a strategy to survive and grow. Strategy is the science of determining the direction of planning and operations of large-scale military. Strategy is how to propel the team to the most advantageous position before the actual battle with the enemy. Business strategy focuses on improving the competitive position of products and services company in the industry or market segment, which served a certain company. Business strategy to overcome the problem of how companies and unit-unit compete in business and industry.
Generic strategy of Michael E. Porter. This strategy consists of the cost benefits of the strategy, strategy and differentiation strategy focus. Strategy overall cost advantage is a strategy that create business units work hard achieve cost production and distribution of the lowest, so the price can be lower than competitors and gain a large market share. Differentiation strategy is a strategy to concentrate the business units to achieve the best performance in providing benefits for customers are considered important by most of the market. While the strategy is a strategy focused business units that focus on one or more of a narrow market segment of the market in pursuing greater.
Strategies from Jack Trout mentioned that the core of the strategy is how to survive in a competitive world, how to create a better perception in the minds of consumers, to be different, identify strengths and weaknesses competitors, a spesialisas, to control one simple word in the head, which gives the direction of leadership and understand the reality of the market by becoming the first of which became better.
Hamel and Prahalat states that compete for future needs four things. First, how should understand that compete in the future is different to compete in the current period. Second, to make steps to find and increase the depth of knowledge about the opportunities that will come. Third, in mobilizing resources for the travel company in the future. Fourth, take time to come first, without taking excessive risk taking.
Meanwhile, the blue ocean strategy of Kim and Mauborgne, or the Blue Ocean Strategy, considers that compete is to create market space that is not their. Blue Oceans is a whole industry that does not exist at this time, the market space is not known and there is no competition. In the blue Oceans demand is created, not the worst of competition. Demand is growing quickly and profitably. To create the blue Oceans in two ways, the company can improve a complete new industry, for example, create eBay auction, but online. The second way, the blue Oceans can be created from within red Oceans during the company to change the existing industry boundaries.
The strategy emphasizes the functional pemaksimalan especially on the productivity of resources, such as marketing strategies, financial strategies, human resource strategy, operating strategy and the strategy of research and development.
According to Porter, companies that perform the same strategy and is intended to target the market or that segemen same strategic groups. Companies that implement the strategic with the best will get most profit. So the companies that have the lowest costs among the companies that implement the low cost strategy will appear most good. Companies that do not, apply a clear strategy "of a middle way" will fail. For example, International Harvester experiencing difficult times, because he is not in the industry company with the lowest cost, achieve the highest value, or the best serve in some market segments. Middle of the road trying to appear in all strategic dimensions, but because the various dimensions of strategic management company requires a different and sometimes inconsistent, these companies do not eventually winning in a bidangpun.
The companies also found that the most effective strategy requires that they have a strategic partner. Even companies giant AT & T, IBM, Philips, Siemens often can not be a leader, either, in the National and global, without forming strategic alliances with domestic companies and / or a multinational complement or enhance the skills and resources they. To try in other countries, the company may need a license products, establish cooperation with local companies, buy from local suppliers to meet the requirements of "local content" and so forth. As a result, more companies are working to develop a strategic global network. For more details, see the description Vision 2000 on page 76 titled "Weird Supper: APPLIED Global Growth Through Strategic Alliance."
Many take the form of strategic alliances and marketing alliances that are divided into four categories:
• Alliance products and / or services: One company gives the company a license to produce other products, or the two companies jointly market their products that complement each other, or a new product, for example, Apple cooperates with the Digital Vax together to design, produce , And market a new product. Sprinty recently joined RCA as the benefits to replace their phone service to Sprint. H & R Blockdan Hyatt Legal Service business services, the two have worked together in a marketing alliance.
• Alliance campaign: A company agrees to make the campaign for the products or services other companies. For example, Burger King, working with Disney to offer objects characterized Lion king or Pocahontas and other products to buyers burgernya. Similarly, a bank may be willing to Expo and a painting of a local gallery.
• Alliance logistics: Here, a perushaan offer logistical support to other product companies. For example, Abbott Laboratories save and send all medical and surgical products 3M to homes across the United States.
• Collaboration price: One or more companies participate in kolobarasi rates. Usually the hotel network and other car rental companies to provide discounts.
Companies need to have thought that in the relatively find business partners that will complement the strengths and weaknesses they cover. If managed properly, alliances allow companies to achieve higher sales with lower costs.
After the business unit to develop strategies main business unit to develop a detailed program supporters. So if the business unit decided to excellence in technology, business units must plan programs to strengthen the department litbangnya, collecting intelejensi technology, to develop advanced products, train technical staff of the seller, efforts to create ads for superior technology, and so forth.
Once the program is formulated with a temporary, functional staff must evaluate the cost of the program. Questions appear as: Does participation in trade exhibitions certain significant? Whether certain sales contests useful? Are employ sales will provide additional contribution to earnings? Activity-based accounting should be applied to every marketing activities to determine whether these activities will result in enough to cover costs.
Clear strategies and support that may not be cooked will be useful, if the company fails to implement them carefully. According to McKinsey Consulting Firm, the strategy is but one of the seven elements shown by the house that is well managed. The success of the business framework 7-S from McKinsey. The first three elements of the strategy (strategy), structure (structure), and the system (systems) are considered as "hardware" of success. Four elements of the next style (style), staff (staff) skills (skills) and with the value (the shared value) is the software. "
Elements software first, style, meaning that the company has a way of thinking dab behave the same. So that all employees of McDonald smiles on the customers and IBM employees are very professional in dealing with customers. The second, staff, that means the company has memperkerjakan people who say, train them well, and menugaskanmereka on the appropriate tasks. The third, the ability, means that all employees have the ability to menjalanjkan company strategy. The fourth, with the value, meaning that all employees have the values of the same guidelines. Kala elements of "soft" inin there, companies are usually more successful in the implementation of the strategy.
During the company implement its strategy, companies need to observe and monitor the results in the development of new environmental and internal eksternalnya. Some environmental stable from year to year. The other slowly evolving in a way that can be estimated. However, there are also environmental changes big and fast can not be predicted. Companies must be sure one thing: the environment will change. And if that change occurs, the company that happens, companies must review and revise the implementation. Programs, strategies, or even the target.
Control of the organization consists of three types, namely the control of the strategic, management control and operational control. Control is the strategic process of evaluation strategy, the strategy is well formulated and implemented after. Control of management focus on the achievement of the targets of various substrategi consistent with the strategy and the achievement of the main targets of the medium-term plan. While the operational control based on the performance of individuals and groups are compared with the role of individuals and groups that have been determined by the plan of the organization. Each type of control is not separate and not significantly different and in fact may not be different from one with the other.
Control strategies focus on the way with the strategy that dimplementasikan, to detect any problems or areas of potential problem areas and make the necessary adjustments. Newman and Logan use the terminology "rudder control system" to highlight some important characteristics of the control strategy. Typically, a range of important time between the beginning of the implementation of the strategy with the achievement of results that diharapkannya. During that time, a number of projects implemented, the investment made and the actions undertaken to mengimplentasikan new strategy. Also, the internal situation and environment companies are growing and developing. Control strategy is needed to control the company through these events. Control strategy should provide some immediate correction based on the performance of the middle and new information.
Henry Mintzberg states that issue as well the organization plans to create a strategy, but that different strategies may appear. Starting with the strategies planned or expected related to several things:
• Strategy, which is expected to be realized that the strategy called intentionally (deliberate strategy)
• Strategy, which is not expected to be realized that the strategy called not realized (unrealized strategy)
• Strategy realized that never expected called an emergency strategy (emergent strategy)
Robert Anthony of the Harvard Business School stated that the planning and control connected between the two organizations in the near future so that to make the separation between both unwanted and not understood. Planning must precede control, control must reflect the planning. Anthony suggested that the planning and organization disegmantasi into three categories, namely strategic planning, management and control of the assignment (operational). He stated that strategic planning means planning and strategic control, similar with the control of management is the activity involves planning and control.
Control strategy, according to Schendel and Höfer focuses on two questions (1) whether the strategy is implemented as planned, and (2) whether the results made by the strategy is expected. This definition refers to the study of traditional measures and feedback that is the final step of the strategic management process. Normative model of strategic management process that describes the major steps include the formulation of strategies, implentasi strategy and evaluation (control) strategy.
Control strategy based mainly on the traditional process that involves the study and performance feedback to determine the plans, strategies and targets have been achieved with the information that is used to solve problems or take corrective action.
Contributors to the new conceptual literature shows control of the strategic feedback to anticipate the future considering changes quickly and the external environment is not sure. Schreyogg and Steinmann (1987) have made the initial discovery in developing a new operating system on a sustainable basis, to check and evaluate the assumptions, strategy and results are critical. Strategic control as a critical evaluation of the plan, activities and results, thus providing information for the actions of the future. Schreyogg and Steinmann proposed the model of the classical feedback to include control of the strategic assumptions, control and supervision of the implementation of the strategic. Pearce and Robinson added a special component of the warning. The fourth type of control is designed to meet the needs of top management to oversee the strategy when implemented, to mendekteksi critical issues, and to make the necessary adjustments. Control of this strategic assumptions related to the environment and key operational requirements necessary for the successful implementation of the strategy.
Control is designed to check the assumption that systematically and continuously whether or assumptions used during the planning and implementation process is still reliable or not. It involves environmental conditions, namely environmental factors (economic, technological, socio-cultural, political, legal, demographic, ecological, government regulations, etc..) Factors and industry (competitors, supplier, buyer, goods and barriers to entry substitution). All the assumptions may not require that the similarity of control. Therefore, managers must select assumptions and variables that according to the changes and will be a major impact on the company and the implementation of the strategy.
Control is the implementation of the strategy have questioned whether the overall need to be changed or not see the results of the implementation of the strategy. Controlling the implementation of the strategic operational control is not replaced. Controlling the implementation of the strategy relates to the functional strategy, organizational structure, leadership style, the system of benefits and information systems. Unlike the operational, strategic implementation of sustainable questioned the fundamental direction in strategy. Controlling the implementation of these things involve 2, which is monitoring the strategic trust (the new strategic program or programs key strategic) and review important events.
Supervision is a strategic control to monitor events that may affect the way the strategy both inside and outside the company. Compared with the control and the assumption of the implementation, monitoring strategic designed relatively less focused, open and the activity of a broader search. The basic idea behind the strategic supervision is some form of public monitoring of the various sources of information will be important not find the opportunities that are not previously anticipated. Possess a strategic Pengawasan way similar to conduct observations of the environment, although the observation of the environment are usually seen from the part of the planning cycle, which is made in chronological order to produce information for the new plan. Conversely, the strategic supervision is designed to save the strategy that has been built on the basis of development.
Control of special warning is thinking back to the company's strategy in depth, and often quickly result of the unexpected incidents. The unexpected incidents such as these natural disasters, aircraft accidents, authorities alihan company, product defects, the products contain toxic, and so forth. These events can dramatically change the company's strategy. Pearce and Robinson suggest that the warning was only for a specific implementation strategy, because the warning is indeed a special sub-section of the supervision of the strategic guided entirely in the strategic management process.
Although the control system must be made in accordance with the specific situation, but the control system to follow the same basic process, usually following the six langakah as follows:
• Determining what is manageable
• Setting standards
• Measure performance
• Comparing the performance standards
• Determining the reasons for irregularities
• Conducting action correction
Strategies to create a vision
According to Peter F. Drucker, the foundation of effective leadership is thinking vision and mission of the organization, study, and set a clear and obvious. Leaders set goals, determine priorities, and set and monitor standards.
Meanwhile, according to Tony Buzan in the book The Power of Spiritual Intelegence, vision is defined as the ability to think or plan the future with the wise and imaginative, using a mental picture of the situation that can and may occur in the future. The company’s vision is the desire of companies that are ideal of carefully formulated, which determine the direction or future circumstances. The researchers see the vision as very important for the leadership, the implementation of the strategy and change (Doz & Prahalad, 1987; Hunt, 1991; Kotter, 1990; Robbins & Duncan, 1988; Sashkin, 1988).
Thus, the vision is the starting point of fact the next day a company. Vision, which is a very powerful ideas that can make the leap into the future beginning with the rally all the resources to realize the vision. Vision has the right lure and cause other people to make a commitment, generate energy and enthusiasm, to create meaning for the life of the company, to create standards that can be used to measure the success of the company, can be used outside people (customers) to measure the benefits for the company, a The main bridge between what is done now with companies that want the company in the future, is a major prerequisite for strategic moment and is the basis for formulating the company’s mission. Intel has a vision of encouraging ongoing innovation boundaries so that people can make life more fervent, more fulfilled and easier to manage. Intel’s strong commitment to drive technology to make future has been the transformation of the world with a leap and bound. Intel is a company that always move in the circumstances, coal, creating an industry that never rest. Intel responses partner to develop innovative products and services, rally to support the industry can provide solutions with better resolution with collectively provide greater benefits and more quickly.
Bill Gates at the beginning of the founding of Microsoft, has the vision of “A computer on every desk in every home, running the Microsoft device.” But after Bill Gates created the MS-DOS, it makes the Windows operating system as well as home use window that caused Bill Gates to become Entrepreneurs richest in the world. It is not true is true that Bill Gates is merely a role in putting the PC in the office and at home in the world, but Bill Gates has the vision to see what is possible and the desire to change the vision into reality.
Thomas Watson Sr.. change the company name Computing Tabulating Recording Company became International Business Machine (IBM), even when not operate internationally, but Thomas Watson has a vision that the company later became the company that operates internationally. When Watson called the International Business Machine (IBM) many people when it laughed Watson. Even if there is a name that Watson is too grown-blown company. But now IBM is a modern company and the its manager become role models by setting the white shirt, plain tie, the spirit of selling out. In 2003 this company was selected as the IBM computer that the world’s most spectacular version of Fortune magazine.
Jeff Bezos is the founder of Amazon.com, which initially only a bookstore .. Why does he call the company with Amazon. Because “the Amazon river is the largest river in the world” said Jeff Bezos. How the river Nile. River Nile is the longest river in the world, if compared with the volume of the water Amazon River is the only child the Amazon river. Amazon river contains 20% water world, then Jeff Bezos has on the company soon became the company which controlled 20% of the world market. Amazon.com to open the site E-Commernya in July 1995, the beginning of the book store and then spread to the compact disk (CD) and then to auction, and now thousands of different products and different traders. In 1996, to sell 15.7 million dollars and jumped into 600 million dollars in 1998. Amazon.com reported on November 1, through December 23, 2002, consumers who do order in the world 56 million items to become the best online stores 2002 version of Yahoo magazine.
John F. Welch, Jr. (former CEO) of General Electric stated: “We use the three principles set the atmosphere for the operation and behavior at General Electric: no border in all our behavior, speed in everything we do and peregangan in each of the targets that we set” . Behavior without border rally twelve global business major, each number one or number two in the market, to a laboratory in the area of the produkutamanya is a new idea, along with the general commitment to disseminate the company’s history. Speed is something that does not usually found in the company of General Electric, General Electric, but in the form found in the speed of product development, design re-recycling (from order to delivery), set back the ability to reduce investment and factory equipment. Peregangan means using dreams to set targets that exceed the set target.
The Company Mission
The company's mission is a manifestation of the vision of the company. Those are the main reference of all the changes that occur in the company. If the company wants is a vision, the mission's a manifestation of the desire of the company. But the decline reflects the vision mission to become the expected changes, which describes the journey from the point of departure as a beginning point toward the achievement of a situation that is expected. To implement the changes required a strategic approach to the systematic, rational and objective and structured. Mission leader is a direction to formulate specific targets and objectives of the company. However, sometimes the mission with a similar vision, as presented by Pearce and Robinson (2005), that mission is what the desired company that is ideal or mission is a message designed to represent the hope that an inclusive of all stakeholders on the performance of the company in the long term.
Nokia one of the company that makes the vision and mission into one unit. Nokia's vision and mission is our customer continues to be our first priority.
Nokia's success in the future depending on the experience of our customers by creating products and solutions that are open and interesting. In a world where every person can deal with Nokia to take a very humane approach to technology. Connecting is about helping people to feel close to what has meaning. "Life Goes Mobile" said Chairman of Nokia, Jorma Ollila
FedEx is the mission of the result of higher financial income to shareholders by providing supply chain, transportation, business services and information related to the high value-added through the company that operates in focus. Meet the needs of customers in conformity with the style of the highest quality for each market segment served. FedEx will strive to develop relations with the quality of their employees, partner and suplaiernya. Safety will be number one in operations. Activities company will be delivering to the highest ethical and professional standards.
Microsoft's mission is to help people reach their potential. That is the reason why Microsof donate software, hardware, funding for programs throughout the world as part of the campaign are Your Potential.
Their first experience with the Internet will open the door for the children, showing them a world of possibilities. Microsoft is committed to maintaining their experience more secure through the ongoing progress in the supervision of parents and global partnership. The Microsoft Partners in Learning Initiative provides software and provide training to more than 150,000 teachers. They were given tools and skills they need to help students reach its potential.
Company Social Responsibility
Corporate Social Responsibility (CSR) is the concept of balance in the company's benefit with social and environmental aspects. "The modern company is a company that should transform themselves into social institutions" said Berle and Means in his book The Modern Corporation and Private Property. Rachel Carson in a book entitled Silent Spring stated that pesticides can turn off the life and the environment, companies must be aware of the environment, because the damage to the environment will bring together disintegration. Books Beyond the Bottom Line, writing Courtney C. Brown emphasized the social responsibility for the company in addition to the profit and consider the environment.
In 2004, the company off as No. 1 for CSR is Fannie Mae. These companies buy mortgages from local borrowers and make the package as securities for sale. In 2003, more than $ 240 billion of home mortgages funded, which is 1.6 million minority people to purchase homes that first time. Priority is increased 60% annually. Even $ 10 million from Fannie Mae, in cooperation with the Islamic financial institutions to open housing in Southern California for the Muslim nation. The payment system using the sharia system.
Procter & Gamble is a company that occupy No. 2. This company is considered to provide special services to people of minority, women and the community. This company is helping young people who are not lucky in Vietnam, combat children who lack nutrition in India and provide help in the earthquake in Turkey. Companies that will survive in the long term is a company such as Fannie mae and Procter & Gamble, who care to the poor or people in difficulty and friendly to the environment. In companies that are not sensitive to people who do not prosper, even to expel them, deprecate them, hurt them, take their rights, shed their blood and not friendly to the environment and companies that arogan, the company will not be long and will go bankrupt.
In 2006, the company off as No. 1 for CSR is Tesco. This company supports charities and social practice devoted to the show's commitment to the communities where the local Tesco store is located. Tesco focuses on the activities of these three areas, namely education and children, old people, and people with disabilities. By involving the community and pay homage charity and social impact is positive to employee morale and help to develop the Tesco store with the relationship between the community around. Every year, to give 1% of the profit before tax for charity and social devotion in the form of donations, gifts and other activities. The amount of funds that are donated increased from 27.1 million pounds sterling in late 2005 and increased to 41.7 million pounds sterling in 2006.
In 2005, Tesco to help children with disabilities so that they can move more freely, such as Owen Smith. Tesco also sponsor the race school children, followed by 120,000 children across the UK and is a sports event for school children fled the largest in the world. Children take part in a week of education and nutrition programs that are designed to adjust the national curriculum and then grasping shin follow around 10 km.
Walt Disney Corporate Responsibility divide into six areas, namely environment, community, business ethics and standards, transparency in corporate sector, field of international labor standards and the field of security and safety. In the field of environmental Walt Disney to make waste minimization and energy conservation do. Waste minimization is an important component of conservation resources. Waste minimization can be done with recycled materials that are not applicable. Walt Disney has recycled more than 650,000 tons of material.
Fossil fuels, such as coal, oil and natural gas provide most of the energy consumed. Walt Disney seeks to support energy conservation technology, the new, introducing clean energy sources and clean air wherever possible. Traffic lights with solar energy is one of the Walt Disney.
Walt Disney contribute to thousands of local organizations and nonprofit groups around the world to support the program with the mission of Walt Disney and the Disney VoluntEARS created to develop opportunities for employees to give time, expertise and their efforts to create a positive impact on the community from Walt Disney.
Corporate Social Responsibility (CSR) consists of various levels. The first tier, Corporate Social Responsibility (CSR) as a tool for public relations, such as the Benetton. The campaign is to associate with Benetton "struggle for good."
The second level, the Corporate Social Responsibility (CSR) as a form of defensive strategy. Nike's response to criticism about working conditions and the use of the labor of children in parik-manufacturer in Asia are on this level. Then the Nike to respond to this as a good reactive. This is not good departure from the vision of the company.
The third tier, Corporate Social Responsibility (CSR) as the company's vision to do good to people. Merck provides drugs for that need. Coca-Cola to establish health clinics in rural areas throughout China. Similarly, conducted by Tesco. According to Michael Porter and Mark Kramer, Corporate Social Responsibility (CSR) is very important to achieve success in competing.
The fourth tier, Corporate Social Responsibility (CSR) as the company's vision to do good to people with the intention of worship or service to the Lord.
"A Muslim who gave his brother to eat until satisfied and give up drinking lost feeling hungry, do not get anything except be dissociated from Hell and opened fire for seven wide ditch between the two trenches along the journey of five hundred years old and Hell cried:" O God allow I bow down to them as gratitude because You have a nation of Muhammad in which I must obey You. Allah then ordered to put people with shodaqah piece of bread or a handful of Tamar to the Garden. (Dhurotun Nasihin) "
Industry Environment
In any industry, whether in the industrial countries or international, whether produced goods or services, competition rules included in the competition five factors, namely the influx of new immigrants, the threat of product substitution, the bargaining power of buyers, the bargaining power of suppliers and competition among the competitors there (Porter, 1985).
Entry includes obstacle-economic scale, product differentiation, brand identity, switching costs suppliers, capital needs, access to distribution networks, absolute cost advantages, government policies and resistance from the company. The power supplier differentiation is determined by the entries, the cost to switch suppliers from suppliers and companies in the industry, the input substitution, the concentration of suppliers, the importance of the volume of sales for suppliers, the cost relative to the total purchase in the industry, the impact of input cost or differentiation and integration threat to the future relative against the threat of integration to the back by the company in the industry. Determinants of the threat of product substitution of price and performance product substitution, the cost to switch suppliers and buyers to the trend of substitute products. Determinants of the strength of buyers includes purchaser concentration compared with the concentration of the company, the volume of purchase, the cost to switch suppliers from the buyers relative to the cost to switch suppliers from the company, information, buyers, and the ability to perform reverse integration, product substitution, the purchase price, product differentiation, brand identity, the impact of quality, the profit incentive buyers and decision makers. While the determinants of competition among companies that there is a growth industry, fixed costs, excess capacity, product differentiation, brand identity, switching costs suppliers, concentration and balance, motley competitors, betting corporation and exit barriers.
If the five factors determine the strength and they merely a function only of the characteristics instrinsik industry, competitive strategy will be dependent on the selection of appropriate indistri and understanding of the fifth factor is better than its competitors. Thus, the benefits can not compete understood if we do not see a company as a whole. Excellence comes from a competitive range of activities undertaken in the company to design, create, distribute, promote and market the products. In each of these activities can affect the relative cost position of the company and create the basis for differentiation. Strategy costs and benefits of differentiation strategies seek competitive advantages in a wide variety of industries, while pursuing strategies focus on the benefits of cost (the cost of focus) or differentiation (focus on differentiation) in a narrow segment.
The Canvas Strategy Analysis
Canvas strategy is the framework for action once the diagnosis strategy to build the two functions (Kim and Mauborgne, 2005). First, he summarizes the latest situation in the market space that is known. This allows companies to understand where the competition is currently underway, to understand the factors that are made in the arena of competition, products, services and understand what consumers are obtained from competitive bidding in the market. In the case of airline industry are eight key factors, the price of plane tickets, food, leisure space, seating class choices, connectivity Hub, friendly service, speed and departure from city-to-city that it's correct. Southwest Airlines created a blue ocean with a recent dilemma that the exchange must be made between consumers and aspects of the flight speed and flexibility of cost-efficient transportation car. To create a blue ocean Southwest Airlines offers high-speed transport with the flexibility regarding the frequency of flights and that many with attractive price for buyers. By reducing certain factors in the competition and improve other factors in the traditional airline industry, and do not forget the factors that create new industries based on alternative transportation car. Southwest Airlines is able to offer a value that has not been there before for users of air services and achieving value with a leap business model with low cost. The curve of the value of Southwest Airlines are uniquely different from the curve value of the competitors in the Canvas strategy.
These factors are considered important element in a campaign the company in a very tight competition. Thus the basic structure of the company based on market perception. On the vertical axis of Canvas strategy, which summarizes the level of consumer demand which is found in all competitions was the main factor. Score high marks a company bidding to provide more to consumers, while signaling that the company spent more investment in these factors. In the case of price, a higher score indicates a higher price. We can now offer sophisticated mapping the company on these factors to understand the profile companies or strategic value curve. Value curve, the basic components of the strategy canvas, is a graphical representation of the relative performance of the company regarding the factors of competition in the industry. To be able to launch the company to track the growth of a strong and profitable in the midst of the industry, not many useful when making comparisons with competitors and try to overcome them by bidding more or less. Such a strategy could increase consumer interest in, but will not encourage companies to open space that there is no market competitors. Conducting in-depth consumer research also not useful to create a blue ocean. Kim and Mauborgne research found that consumers rarely can imagine how to create a market space that are not competitors. Insight they also tend to lead to the old expression "Offer me more with a cheaper price." And, that consumers want to get more "many" are features of products and services offered on this industry. To fundamentally change the canvas of a strategy industry, companies must start by directing the focus back to the strategy of competitors alternative, and not from consumer to consumer industry. To pursue high value once a low cost, companies must be against the old logic: collate competitors in the field and choose the differentiation between the leadership or the costs. When the company's strategy to shift the focus from competition to the current direction of alternative and non-consumers, the company will be understanding how medapatkan The problem faced by the industry and, therefore, to reconstruct the elements of value that buyers are along the boundaries of the industry. Conversely, the conventional logic strategy demanded the company offers a better solution than that offered competitors the company for the problems that have been defined by the industry where companies are.
Best Companies to Work For (Fortune 2008)
Back in our No. 1 spot, Google continued to mint millionaires as the stock cracked $700. The company gives stock options to 99% of employees. Headquarters: Mountain View, CA. 2006 revenue ($ millions): 10,605.
Google's mission is to organize the world's information and make it universally accessible and useful.
As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.
When you visit www.google.com or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world's largest archive of Usenet messages -- more than 1 billion posts dating back to 1981.
We also provide ways to access all this information without making a special trip to the Google homepage. The Google Toolbar enables you to conduct a Google search from anywhere on the web. And for those times when you're away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.
Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. We believe you should know when someone has paid to put a message in front of you, so we always distinguish ads from the search results or other content on a page. We don't sell placement in the search results themselves, or allow people to pay for a higher ranking there.
Thousands of advertisers use our Google AdWords program to promote their products and services on the web with targeted advertising, and we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of our Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users.
To learn more about Google, click on the link at the left for the area that most interests you. Or type what you want to find into our search box and hit enter. Once you do, you'll be on your way to understanding why others say, "Google is the closest thing the Web has to an ultimate answer machine."
What's a Google?
"Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.
Business Overview
As with its technology, Google has chosen to ignore conventional wisdom in designing its business. The company started with seed money from angel investors and brought together two competing venture capital firms to fund its first equity round. While the dotcom boom exploded around it and competitors spent millions on marketing campaigns to "build brand," Google focused instead on quietly building a better search engine.
The word quickly spread from one satisfied user to another. With superior search technology and a high volume of traffic at its Google.com site, Google's managers identified two initial opportunities for generating revenue: search services and advertising.
Google grows and business blooms
Over time, these two business lines evolved into complementary networks. Google AdWords advertisers create ads to drive qualified traffic to their sites and generate leads. Google publishing partners deliver those ads targeted to relevant search results powered by Google AdSense. With AdSense, the publisher shares in the revenue generated when readers click on the ads.
For sites wishing to have more control over their intranet or site searches, Google developed the Google Search Appliance, a scalable and secure appliance that delivers accurate search results across any number of documents.
Google continues to think about ways in which technology can improve upon existing ways of doing business. New areas are explored, ideas prototyped and budding services nurtured to make them more useful to advertisers and publishers. However, no matter how distant Google's business model grows from its origins, the root remains providing useful and relevant information to those who are the most important part of the ecosystem – the millions of individuals around the world who rely on Google search to provide the answers they are seeking.
Business Oportunity in Indonesia
The Indonesian government is targeting growth of the electronics industry around 13.15 percent in the period 2005-2009 with a target investment reached 2.5 billion U.S. dollars.
"Industrial consumption of electronics and components industry is a priority that will be developed in accordance with the National Industry Development Policy", said Minister of Industry, Fahmi Idris on the celebration of the achievement of the production of television (TV) Sharp to-10 million units in Jakarta on Thursday.
He said that currently there are approximately 230 companies in the field of electronics that operate in Indonesia. The government view the electronics industry, including leading the industry with a target of average growth in 2005-2009 reached 13.15 percent.
"To achieve these targets required additional investment of not less than 2.5 billion U.S. dollars, with hopes to create 15,000 new job opportunities per year," said Fahmi.
For that, he continued, the government has been working to create a conducive climate, especially related to taxation, fiscal incentives, and employment laws.
In addition, the government also refers to the electronics industry during this, there are many on the island of Java and Batam more spread to other areas through the regulation number 1 of 2007 to give fiscal incentives for certain industries and / or in certain regions, especially outside Java Island.
However, responding to question the government's plan and the elimination of the decline in Luxury Goods Sales Tax (PPnBM) a number of electronic products, Fahmi only hope that there are stages to this is the last one, given that the proposal has been around two years, but have not signed the Minister of Finance.
Meanwhile, Director General of Industrial Equipment and Transportation on (IATT)) • DEPPERIN Budi Darmadi said until now the target of investment of 2.5 billion dollars during 2005-2009 has reached around 70 percent.
"Until now about 70 percent of the target investment in the field of electronics has been reached. A number of companies from Japan, South Korea, and China, such as Sharp, LG, and Changhong, has been to instill and increase investment in Indonesia," he said.
President director of PT Sharp Electronics Indonesia (SEID) Fumihiro Irie said on the same opportunity that this year the government has added approximately 140 billion investment.
"Around Rp100 billion, we have investasikan to add new production lines refrigerator, because there is a large demand from the market in the country," he said.
While the rest, information Irie, is used to increase the production capacity of washing machines. He was optimistic Indonesia's electronic market will still grow next year with growth of around 20-25 percent, reported by Republika News.
